Using del.icio.us as a business tool
Delicious is a social bookmarking website that has offers many features that may be beneficial for business. You can:
- bookmark links that you wish to return to
- share links with your project team, co-workers, and others
- use common tags to discover new links
- promote your business (or your client’s) content
- access your bookmarks from anywhere
So why would you want to ‘tag’ websites? For a business person, when you search the Internet you can be overwealmed with information. There can be many hundreds of websites that you come across that may be relevant to you particular business or client’s business. Sometimes you will come across a site by ‘accident’ that you may think ‘that was exactly the information I was looking for another time, but couldn’t find it’. This is when del.icio.us can come in and assist so that you can recall this at any later point in time.
The below video explains the process, how to join and how to effectively use delicious features:
One great feature for business is the ability to setup subscriptions for specific tags groups and watch what others use that save a specific tag. This allow you to stay up-to-date on specific topics. ”Tag mining” can be used for brand research – allowing businesses to know how their customers ’really’ viewed their brand and how it was categorised. By using data about the total amount of ‘saves’ and ‘notes’ visitors have made about your brand can be used to compare with some of your business competitors. How are they faring compared with you? Is your web presence as good as theirs? Have a look at their website and see what pages seem to be attracting interest. Consider why? and how this information may be used to improve your own business brand.
So check it out… try delicious and see how it can be beneficial – the ability to have one repository for all your relevant websites and marketing features is a definite YES for any business professional interested in improving their ‘brand’.
